Case: "Flower delivery in Chicago
In the 1st month at a cost of advertising $ 849, sold bouquets at $ 3760, the net profit was $ 1030 / ROI - 121%
In the 5th month at a cost of advertising $ 704, sold bouquets for $ 17.904, the net profit was $ 8248 / ROI - 1172%
In the 5th month at a cost of advertising $ 704, sold bouquets for $ 17.904, the net profit was $ 8248 / ROI - 1172%
In this case study, I will tell you how we started working with a client from the United States, Chicago. Her name is Christina. She has been doing flowers for a long time (an individual florist), but there were very few orders from Instagram (2-3 per week).
Nevertheless, she dreams of opening her own flower shop in Chicago - that's what we started with.
Nevertheless, she dreams of opening her own flower shop in Chicago - that's what we started with.
Christina already had experience working with a tagger, but the ads had almost no results.
What was the problem?
A lot of things were done wrong, but the main reason - Targetologist used the wrong materials for advertising.
I may say the obvious thing now, but....80% of the success of selling bouquets on Instagram depends on the competent shooting and creation of photo/video materials, which are then used for advertising and profile maintenance.
It's the visual that sells in colors and you have to put most of your attention into it..
What was the problem?
A lot of things were done wrong, but the main reason - Targetologist used the wrong materials for advertising.
I may say the obvious thing now, but....80% of the success of selling bouquets on Instagram depends on the competent shooting and creation of photo/video materials, which are then used for advertising and profile maintenance.
It's the visual that sells in colors and you have to put most of your attention into it..
How we worked
Excuse me, our correspondence was in Russian. I will translate for you the meaning
First of all, I did a briefing to find out as much detail as possible about Christina's floral business. It was very important to understand what was so unique about it that set it apart from the competition. Also all the advantages that can be used for advertising and packaging the profile.
Then the training on how to create photo/video materials began. I explained in great detail how to shoot, what photos and videos should be. In the online format we conducted photo shoots and soon began to get those photos/videos that could be used to maintain a profile and advertising.
I also prescribed a list of recommendations, which I then helped to implement to create a more selling Instagram page.
Setting up ads
When we made the profile more sellable, filmed all the necessary material (it all took 11 days) - we launched an advertising campaign.
In total we launched 4 offers
1). Bouquets of peonies
2). Bouquets of roses
3). Cluster bouquets
4) Flower boxes
In total we launched 4 offers
1). Bouquets of peonies
2). Bouquets of roses
3). Cluster bouquets
4) Flower boxes
ADVERTISING CAMPAIGN
Throughout the work, the client sent mini reports on the number of requests and sales, either for each day or for several days.
Everything was recorded in the table, so that there was a clear picture at the end of work in the test period.
Total, at a cost of $ 849, we received 86 applications (in the screenshot from the advertising office applications 58, but not all applications are displayed there, many wrote on messaging and called).
The average cost per lead was $ 9.8 - in my opinion is a bit expensive, but this is the first month of work with the test rk, which has not yet been optimized. In addition - this is the USA, the cost of impressions is unrealistically high here. But, there is optimization ahead, which improves the results.
The most important thing is that in the first month we were already in the good plus, earned a net $1030 / ROI - 121%.
The average cost per lead was $ 9.8 - in my opinion is a bit expensive, but this is the first month of work with the test rk, which has not yet been optimized. In addition - this is the USA, the cost of impressions is unrealistically high here. But, there is optimization ahead, which improves the results.
The most important thing is that in the first month we were already in the good plus, earned a net $1030 / ROI - 121%.
The advertisement used:
Placeholders: Instagram - feed
Advertising formats: carousel - photo/video
There were 4 campaigns in total, 5-7 ads in each
A total of 25 ads were in testing
Placeholders: Instagram - feed
Advertising formats: carousel - photo/video
There were 4 campaigns in total, 5-7 ads in each
A total of 25 ads were in testing
BEST CREATIVES (video)
We have been working with Christina for 6 months now. I optimized the cost of the application in the advertising office to $3.5 per application. This is an excellent result for the United States.
Роман Гаврилов
@fun.gavrilov
And look what results we achieved in the 5th month of working together. At the cost of advertising - $ 704 we made sales of bouquets for - 17.904 $.
Reading profit was - $ 8248.
Payback on advertising is more than 1000%.
Reading profit was - $ 8248.
Payback on advertising is more than 1000%.
But, most importantly, the client's dream came true
The orders became enough to open her own salon, which Christina did, making me very happy with the news!
Promotion in social networks is built on the fact that every month sales increase directly proportionally. How does this happen?
1. Due to the fact that every month we increase the base of regular customers. People who buy once, after some time bought again (if good service).
2) Those who do not buy from advertising, but switch to a profile and subscribe, are gradually warmed up towards purchase. And these people come in hundreds every month from advertising. Flowers is a product that sooner or later everyone needs. And if you have a growing audience every month - then grow and sales - this is a pattern.
3. Through constant work with content and advertising (optimization) - rates increase by reducing the cost of sales leads and increasing traffic to the profile. In simple terms - for the same money, we get more applications and more conversions to the profile.
1. Due to the fact that every month we increase the base of regular customers. People who buy once, after some time bought again (if good service).
2) Those who do not buy from advertising, but switch to a profile and subscribe, are gradually warmed up towards purchase. And these people come in hundreds every month from advertising. Flowers is a product that sooner or later everyone needs. And if you have a growing audience every month - then grow and sales - this is a pattern.
3. Through constant work with content and advertising (optimization) - rates increase by reducing the cost of sales leads and increasing traffic to the profile. In simple terms - for the same money, we get more applications and more conversions to the profile.
Thank you for reading this case study!
If you now need to promote your business, then ↓↓↓
If you now need to promote your business, then ↓↓↓
FILL OUT THE QUICK FORM
And get a free consultation.
I will analyze your
needs and will put together a current
offer
I will analyze your
needs and will put together a current
offer
Or email me at any of the contacts below ↓ Discuss your project and promotion strategy :-)
