Case: "Flower salon in Novosibirsk"
The average cost of the lead in the test period is 1,3$
In this case, I will tell you how in the test period, with advertising costs of 147$, we received NEW sales from Instagram in the amount of 1820$. Net profit was 762$, and the payback of advertising (ROI) 517%
TASKS
1
Comprehensively package the profile before advertising, conduct demonstration photo shoots, set up the generation of materials for content
2
Generate offers for advertising. Launch a test advertising campaign, test offers
3
Optimize advertising, content generation and profile maintenance. To establish a stable flow of applications
GETTING STARTED
The work began with a complex profile packaging (lasted 12 days). Changed the description, added triggers, usp. We designed the most relevant and convenient for customers, made a content plan, formed a technical task for photo shoots, headings and visual content.
Since the client was in my city, I personally conducted photo shoots here. I came to the salon and photographed and filmed. The owner of the salon, Maria, participated in the photo shoots.
When the new materials for the content were formed, the packaging of the tape and stories began. I made an individual template for the posts, where the advantages of the company were prescribed.
Since the client was in my city, I personally conducted photo shoots here. I came to the salon and photographed and filmed. The owner of the salon, Maria, participated in the photo shoots.
When the new materials for the content were formed, the packaging of the tape and stories began. I made an individual template for the posts, where the advantages of the company were prescribed.
THERE WAS SUCH A TAPE BEFORE
SUCH A TAPE BECAME AFTER THE PROFILE WAS PACKED
When we made the basic profile packaging, preparations for a test advertising campaign began.
TARGET AUDIENCE
People in different cities have different attitudes to buying flowers. Launching exactly the same offers in different cities - you can get completely different results. In some cities, people are very willing and often buy flowers, and there are cities where flowers are bought much less. This is my first time promoting a flower salon in Novosibirsk, so in a test advertising company I was wondering how my offers would work here and how much people love flowers here.
OFFERS
My own working offers + offers from the client were launched
1). Bouquets of Gypsophila
2). Bouquets of Hydrangeas
3). Roses
4) Prefabricated bouquets
1). Bouquets of Gypsophila
2). Bouquets of Hydrangeas
3). Roses
4) Prefabricated bouquets
TEST ADVERTISING CAMPAIGN
(The prices on the screenshots are in rubles. At that time, 1$ = 75 rubles)
(The prices on the screenshots are in rubles. At that time, 1$ = 75 rubles)
To be honest, I didn't expect such a result. Definitely - this is one of my most successful test advertising campaigns. The ROI turned out to be 517%, the cost of the lead is 104 rubles.
On the other hand, the client was from my city, so I managed to do everything as much as I wanted. Directly, communicating closely with the client, we made a very cool profile packaging and most importantly the content, both for the feed / stories and for advertising.
On the other hand, the client was from my city, so I managed to do everything as much as I wanted. Directly, communicating closely with the client, we made a very cool profile packaging and most importantly the content, both for the feed / stories and for advertising.
The ads used:
Placement: Instagram feed/stories
Advertising formats: carousel - photo/ video
There were 16 ads in total
Placement: Instagram feed/stories
Advertising formats: carousel - photo/ video
There were 16 ads in total
THE BEST CREATIVES (photos/videos)
CONTINUATION OF WORK
We continued to work with the client on an ongoing basis. Even in January (the most non-seasonal month), we managed to maintain an ROI of 400-500%. The table below.
THE RESULT OF WORK IN JANUARY
As a result, I want to note. As a rule, the closer we work with the client (even if he is from another city), the better the result. There was the closest possible cooperation here + the client was very loyal - he trusted me, that's why such good work results turned out. Also, people in Novosibirsk like to give flowers, this is also the merit of a good result.
Roman Gavrilov
@fun.gavrilov
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